If you really want to start getting decent traffic to your website or blog, you don't have to question the usefulness of effective back linking. There are lots of link building secrets and SEO strategies out there but any one that doesn't encourage you to start building links should be set aside. This is because, many other SEO strategies may become obsolete by the constantly changing nature of the search engines' algorithms but nothing will take the place of proper link building.
The traffic that would be derived from high search engines result page ranking is needed by every site or blog because when people don't visit such sites, the reason for creating it in the first place may have been eroded. Even if the blog is designed for leisure, it is still necessary that people visit it to read or see what is happening there but traffic becomes more important if the blog or site is there for commercial reasons.
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Boost Sales by Using Targeted Marketing Strategies - LocalAdz.net
Sunday, October 31, 2010
How Not to Market to Women on Facebook
My husband and I just went to see the movie The Social Network last weekend. If you haven't heard about it, The Social Network is all about the creation of Facebook. It was a very interesting, kind of sad movie. I also felt like it was extremely personal because Facebook is so much a part of my life.
What is there not to like about Facebook? 1 in 14 people in the world are on Facebook, and this is a pretty amazing statistic considering that you can't even get a profile unless you are over the age 13.
So it stands to reason that if you have a business and you are not marketing on the largest social network out there, it is time you joined the ranks of people who are. However, please keep reading, because there is a right and a wrong way to market on Facebook. Especially if you are targeting women, and you should be, because social media is where females are spending their time.
Let's talk about 3 things you should NOT be doing when marketing to women on Facebook.
Full article:
(Click the QR-Code or scan with your mobile phone)
What is there not to like about Facebook? 1 in 14 people in the world are on Facebook, and this is a pretty amazing statistic considering that you can't even get a profile unless you are over the age 13.
So it stands to reason that if you have a business and you are not marketing on the largest social network out there, it is time you joined the ranks of people who are. However, please keep reading, because there is a right and a wrong way to market on Facebook. Especially if you are targeting women, and you should be, because social media is where females are spending their time.
Let's talk about 3 things you should NOT be doing when marketing to women on Facebook.
Full article:
(Click the QR-Code or scan with your mobile phone)
5 Tools You Need to Build Your Social Media Presence
Building a consistent social media presence is an activity that is a direct value addition to your profile. Given the promising ROI from social media branding, social media activities are indispensable, although highly repetitive and mechanical. We can, however think of smart ways to accomplish our work with minimum effort and maximum outcome. Many boring and repetitive chores can be automated in every field and the social media optimization is no exception here.
You have unlimited solutions on the internet for anything you want to do under the sun. Social media presence businesses do benefit a lot from the latest downloadable software that accomplish tedious manual tasks in the wink of an eye. The most popular tools that help you improve your social media presence ROI are:
Full article:
(Click the QRCode or scan with your mobile phone)
You have unlimited solutions on the internet for anything you want to do under the sun. Social media presence businesses do benefit a lot from the latest downloadable software that accomplish tedious manual tasks in the wink of an eye. The most popular tools that help you improve your social media presence ROI are:
Full article:
(Click the QRCode or scan with your mobile phone)
4 Key Components to Successful Social Media Monitoring
Taking the first step to actually start monitoring can be daunting. And then what? How can you build a strategy around the data you've collected from your monitoring campaign? Although the strategy to engage based on your data collected will be proprietary to your business, the following guidelines ring true for all of us:
1. Understanding Your Objective
Why monitor your social media audience, your brand in social media, or your brand on the web in general?:
To know immediately when someone slams my brand?
To be more proactive with my customer base?
To better understand my market space?
To grow my customer base?
All of the above:)
Take some time to understand your goal... what do you want to accomplish with your campaign.
Full article:
(Click the QRCode or scan with your mobile phone)
1. Understanding Your Objective
Why monitor your social media audience, your brand in social media, or your brand on the web in general?:
To know immediately when someone slams my brand?
To be more proactive with my customer base?
To better understand my market space?
To grow my customer base?
All of the above:)
Take some time to understand your goal... what do you want to accomplish with your campaign.
Full article:
(Click the QRCode or scan with your mobile phone)
Let's connect on Facebook..."Like Me" puleeeez
Las Vegas Ad Reps Needed -LocalAdz LasVegas
AdzZoo is quickly becoming a leading provider of online marketing campaigns for small-to-mid-sized companies. While other advertising mediums continue to decline, the internet has continued to grow. Capitalize on this incredible market transition by becoming an Independent AdzZoo Representative. Discover how you can make money with this tremendous part time or full time business opportunity.
Full article:
(Click the QRCode or scan with your mobile phone)
Full article:
(Click the QRCode or scan with your mobile phone)
Capitalize on This Incredible Market Transition by Becoming an Independent AdzZoo Representative LocalAdz. http://ow.ly/2wjVs
Your Sports Bar Biz listing includes: Performance Statistics, Photos, Logo, Coupons, Directions. LocalAdz http://ow.ly/2Y7mE
How to Gain a Huge Advantage in Your Internet Business by Using the Power of Facebook Marketing http://ow.ly/324Sa
Debunking the Facebook Hype - How to Use Facebook Pages in Your New Media Strategy http://ow.ly/324Pa
Communication Skills Vital For SMEs to Drive Business - Possessing effective and proficient communication skills ar... http://ow.ly/324K1
Advertising with Impact: 3 Tips for Catching Eyes and Going Viral with Graphics & Signage http://ow.ly/19IWCO
How to Get More Twitter Followers Quickly
One of the questions I see asked the most in internet marketing circles is: how can I get more followers on Twitter? Most people now know about the benefits of being on Twitter from a business perspective, however many are still unsure as to how to REALLY go about it. A typical problem is not having enough followers. Here how to fast get more and grow your following:
1. ReTweet other peoples posts
This is a great strategy and can work really well. Find Tweets made by other users that you found useful, interesting and relevant and then re-Tweet to your own followers. Not only will you be sending an interesting Tweet to your own followers, you'll be building a relationship with the person who made the original Tweet. People love it when you re-Tweet something they posted as it provides great exposure for themselves.
2. Ask and answer questions
You will often see people asking questions in their Tweets. This can be everyday things such as 'what are you up to today?' or maybe someone is asking for advice - 'what's the best way to....?' By answering peoples questions and asking some of your own, you'll build up interaction and relationships with other users. Always remember that Twitter is a two-way conversation - not merely a place for you to advertise your business!
3. Find other people in your niche and follow the people who follow them.
If someone is following a particular user then it usually means they are in that market themselves. A great way to get targeted followers, then, is to follow these people. Not everyone will follow you back of course but a significant proportion more than likely will.
Full article...
1. ReTweet other peoples posts
This is a great strategy and can work really well. Find Tweets made by other users that you found useful, interesting and relevant and then re-Tweet to your own followers. Not only will you be sending an interesting Tweet to your own followers, you'll be building a relationship with the person who made the original Tweet. People love it when you re-Tweet something they posted as it provides great exposure for themselves.
2. Ask and answer questions
You will often see people asking questions in their Tweets. This can be everyday things such as 'what are you up to today?' or maybe someone is asking for advice - 'what's the best way to....?' By answering peoples questions and asking some of your own, you'll build up interaction and relationships with other users. Always remember that Twitter is a two-way conversation - not merely a place for you to advertise your business!
3. Find other people in your niche and follow the people who follow them.
If someone is following a particular user then it usually means they are in that market themselves. A great way to get targeted followers, then, is to follow these people. Not everyone will follow you back of course but a significant proportion more than likely will.
Full article...
How to make better profits from SEM
SEM stands for Search engine marketing include activities used to promote your website through various search engines. Most of the web surfers trust on the search engines to look for varied kinds of information. In addition, nowadays, search engine marketing has been gaining immense popularity as thousands of people have started to make use of this technique and advertise and promote their products and services. Certain most famous SEM methods include SEO (Search engine optimization), paid inclusion, paid placements etc. It has been highly advisable and suggested all across the web, to make best use of SEO services, especially offered by SEM Sydney web companies.
In fact, these companies help the beginners to learn more about the effectiveness of search engine marketing techniques. Through web marketing and search engine marketing, sites are linked with other ones that help in increasing the traffic to the website. The rise in visitors can also make a big difference in business returns and profits. PPC services are one good strategy to raise the traffic mostly used by Sydney based SEM companies. To get in touch with these rich and qualitative SEM Sydney companies, you can easily get the rates and quotation for your desired services online. Here follows, certain tips through which you can make better profits from search engine marketing: 1-Firstly, design a search engine friendly website. Search engine marketing will help search spiders to explore your website quicker and raising the chances to feature high in the search results page.
Full article...
In fact, these companies help the beginners to learn more about the effectiveness of search engine marketing techniques. Through web marketing and search engine marketing, sites are linked with other ones that help in increasing the traffic to the website. The rise in visitors can also make a big difference in business returns and profits. PPC services are one good strategy to raise the traffic mostly used by Sydney based SEM companies. To get in touch with these rich and qualitative SEM Sydney companies, you can easily get the rates and quotation for your desired services online. Here follows, certain tips through which you can make better profits from search engine marketing: 1-Firstly, design a search engine friendly website. Search engine marketing will help search spiders to explore your website quicker and raising the chances to feature high in the search results page.
Full article...
Saturday, October 30, 2010
Hits Vs Visitors - Website Traffic Monitoring
Has your business ever been approached to advertise on a website? Were you offered a claim that said something like "Our website gets 60,000 hits per month?" If so, I suggest being suspicious of that sales pitch.
A "HIT" is not the same as a "Visitor." A hit is counted when an individual element of a webpage is accessed. A popular news web page that has many graphics, news feeds, pictures and other elements might have 75 elements on it. One visitor coming to this page would then count as 75 hits.
You may find that a claim of 60,000 hits may equate to only 16 visitors per day on that website (admitedly an extreme example). It can equate to any number of visitor counts, depending on each web page and its content and construction, but you get the idea.
Full article:
(Click the QR-Code or scan with your mobile phone)
A "HIT" is not the same as a "Visitor." A hit is counted when an individual element of a webpage is accessed. A popular news web page that has many graphics, news feeds, pictures and other elements might have 75 elements on it. One visitor coming to this page would then count as 75 hits.
You may find that a claim of 60,000 hits may equate to only 16 visitors per day on that website (admitedly an extreme example). It can equate to any number of visitor counts, depending on each web page and its content and construction, but you get the idea.
Full article:
(Click the QR-Code or scan with your mobile phone)
Google Local Business Center - 5 Reasons You Must Put the Power of Google Behind Your Local Business http://ow.ly/324kr
Communication Skills Vital For SMEs to Drive Business
Possessing effective and proficient communication skills are vital in today's competitive business world. Communication is a crucial weapon, which if effectively used, can turn things in one's favour. It is imperative for small entrepreneurs and professionals to not only effectively communicate his/her vision, values as well as organizational goals but also make efforts to improve their communication skills in order to make a mark in the industry.
Necessary to enhance linkages and business prospects
Effective communication can help smaller firms to clinch prestigious deals and establish valuable contact with people in influential and powerful positions. Small business owners must also identify areas of improvement in communication and install new technological tools that are designed for facilitating richer mode of communication.
Leveraging the power of smart communication tools will enable small businesses to exchange information, interact with global clients, ensure greater mobility for its employees without disrupting the work flow in much less time and in a cost-effective manner.
Full article...
Necessary to enhance linkages and business prospects
Effective communication can help smaller firms to clinch prestigious deals and establish valuable contact with people in influential and powerful positions. Small business owners must also identify areas of improvement in communication and install new technological tools that are designed for facilitating richer mode of communication.
Leveraging the power of smart communication tools will enable small businesses to exchange information, interact with global clients, ensure greater mobility for its employees without disrupting the work flow in much less time and in a cost-effective manner.
Full article...
Business promotion through Search Engine Marketing
SEM stands for Search engine marketing. Through SEM we can promote our website in era of the competition. Today, in competition of business or advertisement or etc, everyone wants to promote their business or brand. For business, businessmen try to save time and a bit of money. People want to grow business in short time. There are some internet search engine marketing strategies which help us to promote our business in short time and achieving success.
Internet marketing
Email marketing: This is an extremely good service to communicate with visitors. By using email you can encourage and convince customer to buy your product. By adding advertisements to e-mails sent by other companies to their customers, we can get many customers.
Full article...
Internet marketing
Email marketing: This is an extremely good service to communicate with visitors. By using email you can encourage and convince customer to buy your product. By adding advertisements to e-mails sent by other companies to their customers, we can get many customers.
Full article...
Android Passes iPhone in Revenue on Major Ad Network
Millennial Media, which claims to have the largest data set of any third-party U.S. mobile ad network, reports that Android revenue exceeded iPhone-only revenue for its network. Android requests grew by 26% from the previous month,and 1283% since January.
Apple, which has been the leading device manufacturer on the firm's network for the last year, accounted for 0% of impressions in September. iPad revenue growth increased 316% in Q3, with impression growth increasing by 156% in the same period. This comes as Apple just posted its own highest revenue of all time, and record iPhone and iPad sales.
Full article...
Apple, which has been the leading device manufacturer on the firm's network for the last year, accounted for 0% of impressions in September. iPad revenue growth increased 316% in Q3, with impression growth increasing by 156% in the same period. This comes as Apple just posted its own highest revenue of all time, and record iPhone and iPad sales.
Full article...
A Look At Old vs New Marketing Techniques
If you are of a certain age, you may remember when a marketing campaign was accomplished via talking with neighbours at the local market, or advertising consisted of slapping a big sign up on a billboard next to the highway.
The times sure have changed, but interestingly enough, the techniques are really not quite so different. The venues are new, but some of the same principles still apply. Take a look at this list of old vs New Marketing Techniques.
Full article:
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The times sure have changed, but interestingly enough, the techniques are really not quite so different. The venues are new, but some of the same principles still apply. Take a look at this list of old vs New Marketing Techniques.
Full article:
(Click the QR-Code or scan with your mobile phone)
4.3 Billion New Customers With Mobile Advertising
Finally, the mobile phone market has opened its doors to mobile advertising with its 4.3 Billion paying customers. Imagine 4 Billion potential customers who look at their cell phones several times a day. Now you can also catch the wave of inevitable profits if you act now!
While other advertising mediums continue to decline, the internet has continued to grow. LocalAdz http://bit.ly/cIOJrL
5 Ways I’m Using Facebook to Drive Traffic, Build Brand and Increase Reader Engagement http://ow.ly/31Roc
The Adzzoo name is quickly becoming recognized as a major player in the industry. http://ow.ly/2XWug
Friday, October 29, 2010
AdzZoo’s cutting-edge solution implements a complete geo-targeted online advertising campaign. LocalAdz http://Adz7.com
Your Japanese Restaurant listing includes: Performance Statistics, Photos, Logo, Coupons, Directions. LocalAdz http://ow.ly/30DB
Ways to Use Coupon and Discount Codes in Your Website - Drive Sales and Learn About Your Business! http://ow.ly/31CL4
Facebook Fans Are Better Than Buying 'Ad Space' For Many Modern Businesses Today! http://ow.ly/31CIf
In just over a year, AdzZoo's clients have already reached 2 billion impressions! http://ow.ly/2XVXu
While other advertising mediums continue to decline, the internet has continued to grow. LocalAdz http://Adz7.com
Capitalize on This Incredible Market Transition by Becoming an Independent AdzZoo Representative LocalAdz. http://ow.ly/2wjVs
Google AdWords Content Network - Using the Manage Placement Tool for More Traffic http://ow.ly/31jip
Facebook Fan Pages: Three Things You Must Do To Make Your Facebook Fan Page Extremely Effective http://ow.ly/31j9U
Your Italian Restaurant Biz listing includes: Performance Statistics, Photos, Logo, Coupons, Directions. http://ow.ly/30DgM
Your Italian Restaurant Biz listing includes: Performance Statistics, Photos, Logo, Coupons, Directions. http://ow.ly/30DgM
Thursday, October 28, 2010
Your Chinese Restaurant Biz listing includes: Performance Statistics, Photos, Logo, Coupons, Directions. LocalAdz http://ow.ly/30B0i
Your Pub Biz listing includes: Performance Statistics, Photos, Logo, Coupons, Directions. LocalAdz http://ow.ly/30Aef
5 Ways I’m Using Facebook to Drive Traffic, Build Brand and Increase Reader Engagement http://ow.ly/30xK7
Gas Station - More Than Just Gas - Talk about drive-in convenience. You can get a lot more than just gasoline when y... http://ow.ly/19FlyV
Receiving the Google AdWords Certified Partner designation will allow us to provide outstanding results for our clients! http://ow.ly/30oVj
Your Sports Bar Biz listing includes: Performance Statistics, Photos, Logo, Coupons, Directions. LocalAdz http://ow.ly/2Y7np
Your Pizza Restaurant listing includes: Performance Statistics, Photos, Logo, Coupons, Directions. LocalAdz http://ow.ly/2Y7iK
Your Mexican Restaurant listing includes: Performance Statistics, Photos, Logo, Coupons, Directions. LocalAdz http://ow.ly/2Y6OP
Their approach to local business marketing has provided businesses with a unique positioning in of multimedia advertising http://ow.ly/2wbJ1
Do Quality Business Cards Make a Difference About How Your Business Is Perceived? http://ow.ly/19G4pj
Your Retail Biz listing includes: Performance Statistics, Photos, Logo, Coupons, Directions. LocalAdz http://ow.ly/2Y7qZ
Your Japanese Restaurant listing includes: Performance Statistics, Photos, Logo, Coupons, Directions. LocalAdz http://ow.ly/2Y6yE
Wednesday, October 27, 2010
Mobile Ad Spend to Pass $1 Billion
Oct 21, 2010 - eMarketer Staff
The mobile advertising market in the U.S. is set to skyrocket over the next few years, with spending expected to reach $743 million this year and top $1 billion in 2011, according to eMarketer.
"It is safe to say that many marketers who had not previously considered mobile advertising are now anxious to tap into its potential thanks to the stamp of legitimacy applied to the medium by the high-profile entrance of companies such as Apple and Google," said Noah Elkin, eMarketer principal analyst.
The firm estimates spending on mobile advertising will grow 79 pecent this year to $743.1 million, up from $416 million in 2009. SMS messaging is still the largest format in the mobile ad market, with spending expected to reach $327 million this year.
Full article...
The mobile advertising market in the U.S. is set to skyrocket over the next few years, with spending expected to reach $743 million this year and top $1 billion in 2011, according to eMarketer.
"It is safe to say that many marketers who had not previously considered mobile advertising are now anxious to tap into its potential thanks to the stamp of legitimacy applied to the medium by the high-profile entrance of companies such as Apple and Google," said Noah Elkin, eMarketer principal analyst.
The firm estimates spending on mobile advertising will grow 79 pecent this year to $743.1 million, up from $416 million in 2009. SMS messaging is still the largest format in the mobile ad market, with spending expected to reach $327 million this year.
Full article...
PPC Campaigns in Small Markets: 10 Top Tips
Andrew Goodman | September 24, 2010
How can one apply North American search marketing insights to a very small market in Europe? I was reminded of this question when I recently spoke at a conference in Norway.
Norway's e-commerce market is a slim 1 percent of that in the United States. I sometimes assume I instinctively "get" the small market equation, being from Canada. But in fact, our market is not particularly small, not even counting the fact that some Canadian companies have U.S. divisions.
Canada's digital universe, by contrast with Norway's, is 10 to 15 percent of that in the United States. Despite some shortcomings in the adoption of e-commerce best practices, Canada is often cited in the top three to five nations globally for broadband penetration, digital savvy, and things like Facebook usage per capita. (Cory Doctorow is Canadian. So is the founder of Friendster. Need I say more?) Among other things, Canada has sizeable operations from companies like Amazon, eBay, Google, Sears, Rogers-owned The Shopping Channel, and The Gap operating within its borders. Canada's population is 34.2 million; Norway's is 4.9 million.
Full article...
How can one apply North American search marketing insights to a very small market in Europe? I was reminded of this question when I recently spoke at a conference in Norway.
Norway's e-commerce market is a slim 1 percent of that in the United States. I sometimes assume I instinctively "get" the small market equation, being from Canada. But in fact, our market is not particularly small, not even counting the fact that some Canadian companies have U.S. divisions.
Canada's digital universe, by contrast with Norway's, is 10 to 15 percent of that in the United States. Despite some shortcomings in the adoption of e-commerce best practices, Canada is often cited in the top three to five nations globally for broadband penetration, digital savvy, and things like Facebook usage per capita. (Cory Doctorow is Canadian. So is the founder of Friendster. Need I say more?) Among other things, Canada has sizeable operations from companies like Amazon, eBay, Google, Sears, Rogers-owned The Shopping Channel, and The Gap operating within its borders. Canada's population is 34.2 million; Norway's is 4.9 million.
Full article...
Your Italian Restaurant Biz listing includes: Performance Statistics, Photos, Logo, Coupons, Directions. http://ow.ly/2Y6p7
Universal Search: Are Your Marketing Efforts Evolving With the Times?
Crispin Sheridan | June 30, 2010
Organic search results pages initially started out by offering 10 boring blue links that pointed to relevant pages of content that correlated to what a user was specifically searching for. As the Internet and search engines evolved and download speeds increased, so did the demand for rich media consumption.
In an effort to provide searchers with the most relevant content possible, Google and other major search engines developed "universal search" in 2007. Universal search refers to the ever-evolving nature of content displayed in organic search results pages - including anything from video, images, and maps to news, books, and products. One question every company should be asking themselves is "Are our online marketing efforts evolving with the search results?"
Universal search is providing many opportunities for search engine marketers to strategically gain competitive positioning and drive highly-targeted traffic to their content. Below are two compelling reasons why your company should be optimizing for universal search.
Full article:
(Click the QR-Code or scan with your mobile phone)
Organic search results pages initially started out by offering 10 boring blue links that pointed to relevant pages of content that correlated to what a user was specifically searching for. As the Internet and search engines evolved and download speeds increased, so did the demand for rich media consumption.
In an effort to provide searchers with the most relevant content possible, Google and other major search engines developed "universal search" in 2007. Universal search refers to the ever-evolving nature of content displayed in organic search results pages - including anything from video, images, and maps to news, books, and products. One question every company should be asking themselves is "Are our online marketing efforts evolving with the search results?"
Universal search is providing many opportunities for search engine marketers to strategically gain competitive positioning and drive highly-targeted traffic to their content. Below are two compelling reasons why your company should be optimizing for universal search.
Full article:
(Click the QR-Code or scan with your mobile phone)
SEO Versus PPC: Where's Your Budget Going in 2011?
Mark Jackson | September 1, 2010
How should you spend your search marketing budgets: on paid search advertising or search engine optimization?
It often depends on whom you ask.
Last month, I moderated a panel at SES San Francisco that explored that issue. Rand Fishkin, CEO of SEOmoz.org, and Benu Aggarwal, president of Milestone Internet Marketing, made the case for SEO. Arguments for SEO included the great land grab that exists for placement in local, news, blog, video, image, product feeds, and Web results and the opportunity for much better return on investment, based upon how much might be spent on the time/staff/agency necessary for the rollout of SEO. Rand contended that "PPC is easier" (which might lead you to believe that he's "pro" PPC), but then said that's not a competitive advantage. In other words, anyone can do PPC. It is actually a competitive advantage for people who put effort into a sound SEO strategy, because so many others (competitors) just can't seem to get their act together.
Full article...
How should you spend your search marketing budgets: on paid search advertising or search engine optimization?
It often depends on whom you ask.
Last month, I moderated a panel at SES San Francisco that explored that issue. Rand Fishkin, CEO of SEOmoz.org, and Benu Aggarwal, president of Milestone Internet Marketing, made the case for SEO. Arguments for SEO included the great land grab that exists for placement in local, news, blog, video, image, product feeds, and Web results and the opportunity for much better return on investment, based upon how much might be spent on the time/staff/agency necessary for the rollout of SEO. Rand contended that "PPC is easier" (which might lead you to believe that he's "pro" PPC), but then said that's not a competitive advantage. In other words, anyone can do PPC. It is actually a competitive advantage for people who put effort into a sound SEO strategy, because so many others (competitors) just can't seem to get their act together.
Full article...
Your Chinese Restaurant Biz listing includes: Performance Statistics, Photos, Logo, Coupons, Directions. LocalAdz http://ow.ly/30AZV
Does SEO Make Sense for Your Business?
Mark Jackson | September 29, 2010
When speaking with prospective SEO clients, there's one reoccurring question: "Is SEO right for my business?"
The easy and quick answer is "Yes…of course! It's the best investment you could ever make in your business!"
But, if we take a moment to peel back the hype and look at the underlying business implications, perhaps it's not.
Yes, I'm hardcore about the value of SEO. But, there are factors that you must consider before jumping in.
For some companies, SEO is the "We've gotta get someone to handle this SEO thing…hire someone, an agency or in-house employee, pronto," with little thought as to process, effort, timing, and business case for making the investment.
Full article...
When speaking with prospective SEO clients, there's one reoccurring question: "Is SEO right for my business?"
The easy and quick answer is "Yes…of course! It's the best investment you could ever make in your business!"
But, if we take a moment to peel back the hype and look at the underlying business implications, perhaps it's not.
Yes, I'm hardcore about the value of SEO. But, there are factors that you must consider before jumping in.
For some companies, SEO is the "We've gotta get someone to handle this SEO thing…hire someone, an agency or in-house employee, pronto," with little thought as to process, effort, timing, and business case for making the investment.
Full article...
The Easiest Way to Optimize Your Site
I'm taking a vacation in Marblehead, Ohio, on Lake Erie; we call it the "North Coast." Local sailors call the Great Lakes "sweet water." They like it because fresh water is a lot easier on their boats than sailing in ocean salt water.
These lakes are so big; the line of sight stretches into nothing but water on the horizon. You can easily get into the lake where all you see is water in all directions.
With an unobstructed view, the human mind extends into endless possibilities. Looking onto a vast continuous plane of water, there's nothing to guide your thoughts into a certain direction. With no buildings, hills, or trees jutting up from the earth, anything becomes possible in your mind.
The little tourist stores in town all have kitschy items with inspirational phrases reminding you to live the life you most dream about. The North Coast appeals to us because it reminds us that the guideposts within our lives are all illusions. We all actually live on a massive blank slate of potential.
Full article...
These lakes are so big; the line of sight stretches into nothing but water on the horizon. You can easily get into the lake where all you see is water in all directions.
With an unobstructed view, the human mind extends into endless possibilities. Looking onto a vast continuous plane of water, there's nothing to guide your thoughts into a certain direction. With no buildings, hills, or trees jutting up from the earth, anything becomes possible in your mind.
The little tourist stores in town all have kitschy items with inspirational phrases reminding you to live the life you most dream about. The North Coast appeals to us because it reminds us that the guideposts within our lives are all illusions. We all actually live on a massive blank slate of potential.
Full article...
Two Simple Tests to Try With Google AdWords Campaign Experiments
Andrew Goodman | October 8, 2010
Issues of test design, keyword auction dynamics, and statistical significance are complex. To help marketers more reliably test key variables in their AdWords accounts, Google has created a killer little feature called AdWords Campaign Experiments.
You've no doubt heard of the concept of A/B testing landing pages by evenly rotating them to website visitors. The same concept, applied to ad copy, is behind the ad rotation feature in major paid search platforms, introduced by Google in February 2002. (Note documentation in today's version of the feature. Ever sticklers for accuracy, Google now promises to rotate ads "more evenly," not entirely "evenly.") The reason these tests must be done with strict form is, of course, the scientific notion of control and an experimental group that lend statistical validity to any experiment. As much as possible, all other factors must be held constant to gain insight into the independent impact of changes in a single variable. Since those changes in themselves can touch off a dynamic response involving other variables, the two traffic streams being compared must be run concurrently with no bias in conditions.
Full article:
(Click the QR-Code or scan with your mobile phone)
Issues of test design, keyword auction dynamics, and statistical significance are complex. To help marketers more reliably test key variables in their AdWords accounts, Google has created a killer little feature called AdWords Campaign Experiments.
You've no doubt heard of the concept of A/B testing landing pages by evenly rotating them to website visitors. The same concept, applied to ad copy, is behind the ad rotation feature in major paid search platforms, introduced by Google in February 2002. (Note documentation in today's version of the feature. Ever sticklers for accuracy, Google now promises to rotate ads "more evenly," not entirely "evenly.") The reason these tests must be done with strict form is, of course, the scientific notion of control and an experimental group that lend statistical validity to any experiment. As much as possible, all other factors must be held constant to gain insight into the independent impact of changes in a single variable. Since those changes in themselves can touch off a dynamic response involving other variables, the two traffic streams being compared must be run concurrently with no bias in conditions.
Full article:
(Click the QR-Code or scan with your mobile phone)
50% of web traffic will come through mobile devices within 5 years
We'll help you create strategies for building a database of local consumers that will want to receive your special offers. We understand that your primary responsibility is to run your business, not spend countless hours trying to understand mobile communication methods. It is estimated that by 2015 one out of every three businesses in America will have a mobile marketing program.
Mobile Web Usage Is Exploding
If you don't have a mobile optimized site, or a mobile search campaign, or really anything mobile in your marketing mix, you are officially late to the party.
A recent Internet Trends presentation by Morgan Stanley forecasted that "50% of web traffic will come through mobile devices within 5 years." In fact, based on the rate of adoption, it is projected that the number of users accessing the Web via mobile devices will exceed desktop devices by 2014. A column I wrote at the end of last year cited 2009 as the year mobile search took off. And, I think my concluding statement in that column appears to be coming true: "And if 2009 was the year that mobile took off, look for 2010 and beyond to be the years that mobile search reaches its pinnacle." All of the research and data points surrounding mobile Web adoption rates seem to signal that not only will mobile search be exploding, so too will all forms of mobile Web activities.
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New Foursquare 'I Voted' Badge Aims for GOTV Ripple Effect
Getting out the vote is key for Republicans and Democrats on election day next Tuesday, but whether a Foursquare check-in badge for polling places will help promote voting is anyone's guess.
A non-partisan group of digital political consultants, tech firms, and civic organizations, including Foursquare, has unveiled the check-in badge, which features a red, white, and blue U.S. flag-inspired design. By checking-in at their polling places using the badge, voters will notify friends and followers that they voted.
In addition to the check-in badge, the coalition devised a means of visualizing polling place check-ins. Using polling place data from The Voting Information Project - an information hub for voters - the system will track how many check-ins occur across the country at individual polling places on November 2. That information will be displayed throughout the day on Elections.Foursquare.com. Based on Foursquare data, the system will also compare voter check-ins by women to those of men.
Full article:
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A non-partisan group of digital political consultants, tech firms, and civic organizations, including Foursquare, has unveiled the check-in badge, which features a red, white, and blue U.S. flag-inspired design. By checking-in at their polling places using the badge, voters will notify friends and followers that they voted.
In addition to the check-in badge, the coalition devised a means of visualizing polling place check-ins. Using polling place data from The Voting Information Project - an information hub for voters - the system will track how many check-ins occur across the country at individual polling places on November 2. That information will be displayed throughout the day on Elections.Foursquare.com. Based on Foursquare data, the system will also compare voter check-ins by women to those of men.
Full article:
(Click the QR-Code or scan with your mobile phone)
Is It Really Facebook vs. Google?
During speaking engagements, the same question always pops up: "Is Facebook a big threat to Google?" When that happens, I ask the crowd: "Everyone who goes to Facebook when they want to buy something or research something they want to buy - raise your hand." Of course, nobody typically raises their hand. Then I ask, "Everyone who goes to Google when they want to buy something or research something they want to buy - raise your hand." Of course, everyone raises their hand.
Then I flip the question and ask, "Everyone who goes to Google to see what your friends are doing - raise your hand." And no one raises their hand. Then I ask, "Everyone who goes to Facebook to see what their friends are doing - raise your hand." Once again, I get what you would expect, everyone raises their hand.
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Then I flip the question and ask, "Everyone who goes to Google to see what your friends are doing - raise your hand." And no one raises their hand. Then I ask, "Everyone who goes to Facebook to see what their friends are doing - raise your hand." Once again, I get what you would expect, everyone raises their hand.
Full article:
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5 Ways I’m Using Facebook to Drive Traffic, Build Brand and Increase Reader Engagement http://ow.ly/30xJr
7 Questions to Ask On Your Blog to Get More Reader Engagement
Have you ever been ‘talked at’ instead of had someone ‘talk with’ you in a real life conversation? It doesn’t feel good to have someone talk AT you.
It leaves you feeling like you might as well not have been there at all.
Blogs can be like that and in this post we explore the power of asking questions on your blog and I share 7 types of questions you can ask to increase reader engagement.
The 7 questions are:
Full article:
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It leaves you feeling like you might as well not have been there at all.
Blogs can be like that and in this post we explore the power of asking questions on your blog and I share 7 types of questions you can ask to increase reader engagement.
The 7 questions are:
Full article:
(Click the QR-Code or scan with your mobile phone)
5 Ways I’m Using Facebook to Drive Traffic, Build Brand and Increase Reader Engagement
I was always a doubter when it came to using Facebook to promote a blog. I’m not sure why – but despite my best efforts I couldn’t seem to get Facebook to ‘work’ as well as I could with Twitter when it came to engaging readers, driving traffic and building community.
However in the last few months things have changed – Facebook has become HOT for me, at on my photography blog.
I’m pretty sure it’s more about how I’m using Facebook than any particular change at Facebook but I’ve started to see it become a lot more useful in a few ways including driving traffic (see chart below), increasing reader engagement and building brand. Here’s the traffic from facebook over the last 13 months (click to enlarge):
Full article:
(Click the QRCode or scan with your mobile phone)
However in the last few months things have changed – Facebook has become HOT for me, at on my photography blog.
I’m pretty sure it’s more about how I’m using Facebook than any particular change at Facebook but I’ve started to see it become a lot more useful in a few ways including driving traffic (see chart below), increasing reader engagement and building brand. Here’s the traffic from facebook over the last 13 months (click to enlarge):
Full article:
(Click the QRCode or scan with your mobile phone)
How to Create a FaceBook Landing Page for Your Blog
After publishing the post I was asked a few questions about things that I brushed over that I thought might be worth following up upon. Here were the three main questions:
How did you make the landing page graphic?
How do you use the FBML application to serve up the landing page?
How do you make your landing page show up to new visitors?
Full article:
(Click the QR-Code or scan with your mobile phone)
How did you make the landing page graphic?
How do you use the FBML application to serve up the landing page?
How do you make your landing page show up to new visitors?
Full article:
(Click the QR-Code or scan with your mobile phone)
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Tuesday, October 26, 2010
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Monday, October 25, 2010
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Sunday, October 24, 2010
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Saturday, October 23, 2010
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http://ow.ly/2Y7Gb
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Friday, October 22, 2010
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Retailers can drum up awareness via mobile location-based services: study - Mobile Commerce Daily - Research http://ping.fm/z0NBY
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Thursday, October 21, 2010
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