Tuesday, February 8, 2011
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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices
The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.
This new second edition paperback keeps you up-to-date on the latest trends.
- New case studies and current examples are included to illustrate the very latest in marketing and PR trends.
- Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube
- Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility
- David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley
The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
Full review...
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KPI Examples in Social Media Marketing
Social marketing is broad area of marketing. With the advancements of technology, social media is expanding rapidly due to the enormous capabilities of the Internet. The World Wide Web gives rise to social gatherings, as it is an international server that allows interaction between people, from all parts of the world.
Having tools for interaction is what social media is all about. These tools have many forms, such as social networking sites, websites, videos, articles, advertisements, blogging, chatting, and images. All of these forms are used to provide a means for communication. Due to the powerful benefits of social media, it has become part of the business world. Social media now is popularly used in marketing, as people are more interested in open communication.
Leveraging Facebook For Your Business
Facebook has many uses, some personal and some professional. When it comes to using Facebook for professional purposes, it should definitely be one of the social media channels that is instrumental in helping you to achieve your business goals.
Social media serves as a tool that helps you as a business person to get your word out to many people at once. Although Facebook was not originally intended as a professional tool, it certainly can be used effectively as a business tool and is definitely worth the investment of time and resources that you will have to make in order to communicate your offerings, whether they are products or services.
Facebook, as well as other online social networks, allow people to share valuable information and it encourages those people to stay informed of what is going on in their social media communities. Their social network may be composed of personal relationships or professional relationships.
Full article...
Social media serves as a tool that helps you as a business person to get your word out to many people at once. Although Facebook was not originally intended as a professional tool, it certainly can be used effectively as a business tool and is definitely worth the investment of time and resources that you will have to make in order to communicate your offerings, whether they are products or services.
Facebook, as well as other online social networks, allow people to share valuable information and it encourages those people to stay informed of what is going on in their social media communities. Their social network may be composed of personal relationships or professional relationships.
Full article...
Online Reputation Management why its needed
Working for one of the country's leading FMCG brands surely does speak up for your capabilities. When you talk to people and when you tell them that you're working for such a huge brand, you definitely make a solid impression.
However it is a false belief that huge brands don't really have to do anything about their reputations as they are already set. The truth is that big brands are most immune to reputation attacks.
I would like to give a personal example from work to make my point. I would not like to name the brand I worked for however it is one of the leading brands today.
Full article...
However it is a false belief that huge brands don't really have to do anything about their reputations as they are already set. The truth is that big brands are most immune to reputation attacks.
I would like to give a personal example from work to make my point. I would not like to name the brand I worked for however it is one of the leading brands today.
Full article...
The Super Secret Trick To Getting Fast And Free Website Traffic
When it comes to receiving quick and free traffic to your site there really is just one method that consistently works better than anything else and that is article marketing. The good part regarding article marketing is there are lots of article directories that you can publish your articles that you'll never have to worry that you will ever run out of places to submit more articles to .
Many people have tried article marketing, have you ?
Here is why you have to do article marketing if you have not done it yet . I highly suggest beginning article marketing because of 3 reasons; you get links directly from the article directory , you get traffic from the article directory , and you can get backlinks and traffic from more sites which utilize your articles on their sites
All 3 of these things are what keeps me creating new articles every day. If you're really serious regarding using article marketing to get quick free traffic to your site then you have to write more than just a few article each week, I recommend writing at least one article per day and submitting it to at least 5 different article directories.
Full article...
Many people have tried article marketing, have you ?
Here is why you have to do article marketing if you have not done it yet . I highly suggest beginning article marketing because of 3 reasons; you get links directly from the article directory , you get traffic from the article directory , and you can get backlinks and traffic from more sites which utilize your articles on their sites
All 3 of these things are what keeps me creating new articles every day. If you're really serious regarding using article marketing to get quick free traffic to your site then you have to write more than just a few article each week, I recommend writing at least one article per day and submitting it to at least 5 different article directories.
Full article...
Online Home Business - 3 Mistakes You Must Avoid So Your Business Doesn't Fail
When you have your own online home business, there are many things that you have to do if you want to avoid failing with it. That is why you need to understand the mistakes that you need to avoid so you succeed with your business instead of failing with it.
These mistakes are made by too many people that start their own business from home. Understanding them will help you avoid these mistakes like many other people do.
Below are the most vital mistakes that you need to avoid at all cost if you are serious about achieving success.
1. Having the wrong perception towards an internet business - There are too many people that get online and start a business, only to quit that one and start with another one.
This is known as hopping from one business model to another and is a big waste of your time. You will not be able to make money overnight and this is important for you to realize, no matter what business you choose.
These mistakes are made by too many people that start their own business from home. Understanding them will help you avoid these mistakes like many other people do.
Below are the most vital mistakes that you need to avoid at all cost if you are serious about achieving success.
1. Having the wrong perception towards an internet business - There are too many people that get online and start a business, only to quit that one and start with another one.
This is known as hopping from one business model to another and is a big waste of your time. You will not be able to make money overnight and this is important for you to realize, no matter what business you choose.
Full article...
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