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Sunday, February 6, 2011

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Keep in Touch With Your Customers Using SMS Text Services

Any business owner will tell say that they want more customers. However, it is often easier to retain an existing customer than to gain a new one. What most business owners mean is that they want to sell more to their customers.

A garage owner in West Yorkshire, England told me that he wanted more customers, when he really wanted more sales. After half an hour of looking at his customer orders it was clear that he had all the information required to increase his sales...he just didn't realize it.

On another visit with a Mortgage broker in Lincolnshire, I was told that he wanted more customers. Again, after spending a bit of time looking at the existing data he had, it was clear he could generate more sales from his existing customers, again, he just didn't realize it.

10 Reasons to Include Mobile Marketing in Your Budget

1. Targeted audience reach - mobile marketing allows you to reach a highly targeted audience with the ability to easily target and personalise direct marketing messages to different customer groups. Cell phones, unlike PC's, are usually used by one individual only meaning the targeted message will reach the right user every time. Targeting customer groups specifically will make your mobile campaigns more relevant and ultimately more successful.

2. Highly effective two way communication - cell phones are with users practically 24/7 and are a highly trusted and personal device. Unlike emails, SMS text messages are almost always opened and read, often immediately when received. The average open rate for text messages is over 90% compared with approximately 20% for email campaigns. Cell phone users use their phones as a communication channel already, so communicating with a company in this medium becomes a much more familiar and easy task than it would be with a traditional media such as TV or print. Two way communication allows you to engage your consumer on a personal level and build stronger customer relationships.

Effective Restaurant Marketing - Mobile Marketing for Restaurants and Bars

Competition is fierce in the restaurant industry in today's economy as restaurant owners are finding it more and more difficult to fill their tables on a nightly basis. It doesn't matter what the cuisine is or the posh nature of the establishment: the recession has hit this industry hard, to the point where just about every restaurant is scrambling for ways to effectively market themselves in unique manners.
Forget about traditional marketing - studies upon studies show that mobile marketing and campaign video email are the most effective forms of promotion in today's world. The beauty of mobile marketing is that you can effectively utilize SMS text messages to build an opt-in database of strong and targeted prospective customers much easier than thought possible via traditional print media and do it cost-effectively as well where your restaurant mobile marketing actually costs less!

Is It Really Facebook vs. Google?

During speaking engagements, the same question always pops up: "Is Facebook a big threat to Google?" When that happens, I ask the crowd: "Everyone who goes to Facebook when they want to buy something or research something they want to buy - raise your hand." Of course, nobody typically raises their hand. Then I ask, "Everyone who goes to Google when they want to buy something or research something they want to buy - raise your hand." Of course, everyone raises their hand.
Then I flip the question and ask, "Everyone who goes to Google to see what your friends are doing - raise your hand." And no one raises their hand. Then I ask, "Everyone who goes to Facebook to see what their friends are doing - raise your hand." Once again, I get what you would expect, everyone raises their hand.
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