Organic search results pages initially started out by offering 10 boring blue links that pointed to relevant pages of content that correlated to what a user was specifically searching for. As the Internet and search engines evolved and download speeds increased, so did the demand for rich media consumption.
In an effort to provide searchers with the most relevant content possible, Google and other major search engines developed "universal search" in 2007. Universal search refers to the ever-evolving nature of content displayed in organic search results pages - including anything from video, images, and maps to news, books, and products. One question every company should be asking themselves is "Are our online marketing efforts evolving with the search results?"
Universal search is providing many opportunities for search engine marketers to strategically gain competitive positioning and drive highly-targeted traffic to their content. Below are two compelling reasons why your company should be optimizing for universal search.
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Please take a moment to share your thoughts. ruben m [editor]