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Tuesday, May 7, 2013

2M Facebook fans better than Super Bowl ad, celeb endorsement … or Twitter followers

Small business owners would rather have two million engaged Facebook fans than a Beyoncé endorsement, a Super Bowl ad or two million Twitter followers.

Well, duh.

Facebook fans are the holy grail of small business, according to a recent study. In fact, 41 percent would take the two million fans, almost double the number that would prefer a celebrity endorsement or a million-dollar Super Bowl ad.

The data comes from a study of 500 small businesses by Staples which asked, in part: If a genie granted you one wish to market your company, what would you want?

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2M Facebook fans better than Super Bowl ad, celeb endorsement … or Twitter followers | VentureBeat