Is It Really Facebook vs. Google?

During speaking engagements, the same question always pops up: "Is Facebook a big threat to Google?" When that happens, I ask the crowd: "Everyone who goes to Facebook when they want to buy something or research something they want to buy - raise your hand." Of course, nobody typically raises their hand. Then I ask, "Everyone who goes to Google when they want to buy something or research something they want to buy - raise your hand." Of course, everyone raises their hand.

Then I flip the question and ask, "Everyone who goes to Google to see what your friends are doing - raise your hand." And no one raises their hand. Then I ask, "Everyone who goes to Facebook to see what their friends are doing - raise your hand." Once again, I get what you would expect, everyone raises their hand.

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