Mark Jackson | September 29, 2010
When speaking with prospective SEO clients, there's one reoccurring question: "Is SEO right for my business?"
The easy and quick answer is "Yes…of course! It's the best investment you could ever make in your business!"
But, if we take a moment to peel back the hype and look at the underlying business implications, perhaps it's not.
Yes, I'm hardcore about the value of SEO. But, there are factors that you must consider before jumping in.
For some companies, SEO is the "We've gotta get someone to handle this SEO thing…hire someone, an agency or in-house employee, pronto," with little thought as to process, effort, timing, and business case for making the investment.
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