4 Key Components to Successful Social Media Monitoring

Taking the first step to actually start monitoring can be daunting. And then what? How can you build a strategy around the data you've collected from your monitoring campaign? Although the strategy to engage based on your data collected will be proprietary to your business, the following guidelines ring true for all of us:

1. Understanding Your Objective

Why monitor your social media audience, your brand in social media, or your brand on the web in general?:

To know immediately when someone slams my brand?
To be more proactive with my customer base?
To better understand my market space?
To grow my customer base?
All of the above:)

Take some time to understand your goal... what do you want to accomplish with your campaign.

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