If you really want to start getting decent traffic to your website or blog, you don't have to question the usefulness of effective back linking. There are lots of link building secrets and SEO strategies out there but any one that doesn't encourage you to start building links should be set aside. This is because, many other SEO strategies may become obsolete by the constantly changing nature of the search engines' algorithms but nothing will take the place of proper link building.
The traffic that would be derived from high search engines result page ranking is needed by every site or blog because when people don't visit such sites, the reason for creating it in the first place may have been eroded. Even if the blog is designed for leisure, it is still necessary that people visit it to read or see what is happening there but traffic becomes more important if the blog or site is there for commercial reasons.
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