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Wednesday, October 27, 2010

The Easiest Way to Optimize Your Site

I'm taking a vacation in Marblehead, Ohio, on Lake Erie; we call it the "North Coast." Local sailors call the Great Lakes "sweet water." They like it because fresh water is a lot easier on their boats than sailing in ocean salt water.

These lakes are so big; the line of sight stretches into nothing but water on the horizon. You can easily get into the lake where all you see is water in all directions.

With an unobstructed view, the human mind extends into endless possibilities. Looking onto a vast continuous plane of water, there's nothing to guide your thoughts into a certain direction. With no buildings, hills, or trees jutting up from the earth, anything becomes possible in your mind.

The little tourist stores in town all have kitschy items with inspirational phrases reminding you to live the life you most dream about. The North Coast appeals to us because it reminds us that the guideposts within our lives are all illusions. We all actually live on a massive blank slate of potential.


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