Competition is fierce in the restaurant industry in today's economy as restaurant owners are finding it more and more difficult to fill their tables on a nightly basis. It doesn't matter what the cuisine is or the posh nature of the establishment: the recession has hit this industry hard, to the point where just about every restaurant is scrambling for ways to effectively market themselves in unique manners.
Forget about traditional marketing - studies upon studies show that mobile marketing and campaign video email are the most effective forms of promotion in today's world. The beauty of mobile marketing is that you can effectively utilize SMS text messages to build an opt-in database of strong and targeted prospective customers much easier than thought possible via traditional print media and do it cost-effectively as well where your restaurant mobile marketing actually costs less!
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Please take a moment to share your thoughts. ruben m [editor]