1. Targeted audience reach - mobile marketing allows you to reach a highly targeted audience with the ability to easily target and personalise direct marketing messages to different customer groups. Cell phones, unlike PC's, are usually used by one individual only meaning the targeted message will reach the right user every time. Targeting customer groups specifically will make your mobile campaigns more relevant and ultimately more successful.
2. Highly effective two way communication - cell phones are with users practically 24/7 and are a highly trusted and personal device. Unlike emails, SMS text messages are almost always opened and read, often immediately when received. The average open rate for text messages is over 90% compared with approximately 20% for email campaigns. Cell phone users use their phones as a communication channel already, so communicating with a company in this medium becomes a much more familiar and easy task than it would be with a traditional media such as TV or print. Two way communication allows you to engage your consumer on a personal level and build stronger customer relationships.
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Please take a moment to share your thoughts. ruben m [editor]