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When preparing your positioning strategy and your advertising message you've got to make sure that your product or service is ahead of your competition. So emphasising the benefits and attributes that makes your business different from the rest is important.
People will drive long distances past many shops, malls, butchers, restaurants just to get to a specific store that is in line with the vision of a product or service they desire.
People want to portray an image of themselves in a certain way which they want others to see them by, and they will jump through hoops to get to that product or service.
Price, product and service will be considered as a factors although if a person is trying to create a certain image and a seller provides them that identity they will definitely lean towards that business.
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Please take a moment to share your thoughts. ruben m [editor]