Working for one of the country's leading FMCG brands surely does speak up for your capabilities. When you talk to people and when you tell them that you're working for such a huge brand, you definitely make a solid impression.
However it is a false belief that huge brands don't really have to do anything about their reputations as they are already set. The truth is that big brands are most immune to reputation attacks.
I would like to give a personal example from work to make my point. I would not like to name the brand I worked for however it is one of the leading brands today.
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Please take a moment to share your thoughts. ruben m [editor]