Benefits of Attending a Search Marketing Conference

Mark Jackson | July 7, 2010

For years, I have devoted myself to educating individuals and companies in the ways of search engine optimization (SEO). When I started my career in search engine optimization in March 2003, I had helped to start an SEO firm after having sold advertising/business development deals for Lycos and AOL Time Warner.

Back then, I had to first learn what the heck it was that we were doing. While I knew search engine marketing fairly well from an advertising perspective and participated in usability studies at Lycos, I really had no idea what search engine friendly design meant and less understanding of what it took to rank organically in the search engines.

I had to educate myself. And, fast.

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