Cash in on the Hidden ROI in Your Email Program | Welcome to LocalAdz

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Cash in on the Hidden ROI in Your Email Program | Welcome to LocalAd

2M Facebook fans better than Super Bowl ad, celeb endorsement … or Twitter followers

Small business owners would rather have two million engaged Facebook fans than a Beyoncé endorsement, a Super Bowl ad or two million Twitter followers.

Well, duh.

Facebook fans are the holy grail of small business, according to a recent study. In fact, 41 percent would take the two million fans, almost double the number that would prefer a celebrity endorsement or a million-dollar Super Bowl ad.

The data comes from a study of 500 small businesses by Staples which asked, in part: If a genie granted you one wish to market your company, what would you want?

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2M Facebook fans better than Super Bowl ad, celeb endorsement … or Twitter followers | VentureBeat

6 Billion Hours of Video Watched on YouTube Each Month

YouTube recently announced that the video-sharing website created in 2005 is now was getting more than 1 billion unique visitors every month. And this week Robert Kyncl, Vice President, Global Head of Content Partnerships for YouTube, announced that these visitors "are watching more than 6 billion hours of video each month on YouTube; almost an hour a month for every person on Earth and 50 percent more this year than last."

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6 Billion Hours of Video Watched on YouTube Each Month | ClickZ

Facebook Relies on Mobile for Advertising Income Gains in Q1

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Facebook Relies on Mobile for Ad Revenue Gains in Q1 | Welcome to LocalAdz

7 Strategies To Help Your Online Video Marketing Beat The Competition

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The State of Search Engine Optimiaztion: The Gurus Weigh In- Part II

True SEO is a culmination of online marketing strategies that send signals to the search engines and let them know you’re relevant, interesting and are worthy of being ranked. In part 1 of this series, experts weighed in on content marketing, conversion optimization and Author Rank. In part 3 of the series, experts weigh in on link-building, web development, e-mail marketing and digitial media.

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Leverage Big Social Data In Your Marketing Programs | Welcome to LocalAdz

Leverage Big Social Data In Your Marketing Programs | Welcome to LocalAdz

Video Statistics: A Marketer’s Summary | Welcome to LocalAdz

Video Statistics: A Marketer’s Summary | Welcome to LocalAdz

Putting a Dollar Value on a Facebook Fan | Welcome to LocalAdz

Putting a Dollar Value on a Facebook Fan | Welcome to LocalAdz

6 Essential Truths and a Piece of Advice for Content Strategy

6 Essential Truths and a Piece of Advice for Content Strategy | Welcome to LocalAdz

The New Reality of Mobile | mobilecoupons4restaurants

The New Reality of Mobile | mobilecoupons4restaurants

For B2B SMBs, Twitter Gets the Best Social Leads

For B2B small and medium-sized businesses (SMBs), Facebook is for traffic, and Twitter is for leads. That, at least, is the conclusion of an analysis of 600 US B2B SMB websites conducted by Optify.

The study, which parsed over 62 million site visits, 215 million page views and 350,000 leads in 2012, found that visitors coming from Facebook made up 54% of all social media-sourced site visits, and those from Twitter just 32%. Nevertheless, Twitter accounted for 82% of all social media-originated leads, while Facebook accounted for a paltry 9% of leads. LinkedIn played a relatively minor role, accounting for 14% of site visits from social and 9% of social leads.

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For B2B SMBs, Twitter Gets the Best Social Leads – eMarketer | Welcome to LocalAdz